The effects of the « Typecasting »

In the field of cinema, films and television, it is not uncommon for an actor or actress with a successful role to become stereotyped for this type of role.

We label these actors as « typecast ». A good example is William Shatner who, thanks to (because of) his role as Captain Kirk, falls into this category.

Unfortunately, the « typecasting » is not just in cinema.

Let’s take an experienced industry “A” manager who for different reasons, of which, technological advances, must consider another industry.

When he offers his services to other industries, he is reminded that this industry is not industry “A” and that he is therefore inexperienced.

Yet, the main role of a manager is to support people and not functions/jobs. In other words, the manager supports the individual and not his function.

Thus, the manager faces the same sources of friction, including change management, which is welcomed, in the majority of organizations, with the same level of enthusiasm…

It is clear that human behavior, which occupies most of the work of a manager are the same from one industry to another and this regardless of the work of the employee he supports.

Given that, for many managers in their 50s, this situation is now part of their reality, my question is:

“How can we help an experienced manager distance himself from an industry for which he has worked for many years?”


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